They're going to light up one letter on the Kaseya Center each week.
I dont know if anybody has speculated about this yet, and I may very well be crazy but only the V in vice city was lit up. There are 8 letters in vice city, there are 7 weeks left until the game drops. One letter already lit up means 7 letters left. If they could light up all the letters why wouldn't they? maybe im reading way too much into it.. ¯\_(ツ)_/¯ https://preview.redd.it/y0bb5pe3zpsh1.png?width=4000&format=png&auto=webp&s=a7d8e39cc828b57c1b51a2de5b2d92ba9a9cd91f